“(This book) is a punchy, practical and contemporary guide that any business can apply to help drive sales and their broader growth ambitions“

Malcolm Alder, Partner, Management Consulting firm

“Shehan Wijetilaka’s new book Winning Strategies: the 9 Steps Blueprint to Grow Your Business, is a punchy, practical and contemporary guide that any business can apply to help drive sales and their broader growth ambitions. 

It’s very readable and peppered with a diverse range of recognisable examples that demonstrate Shehan’s advice very effectively. 

Whilst written in plain English and providing highly useful, simple templates, it also introduces some interesting new concepts including my favourite, ‘exhausting mediocrity’! 

This book will be particularly useful for SMEs to help them focus effectively without having to carve out large amounts of scarce senior management time.“ 

“The extensive research, insights, observations and recommendations provide a clear roadmap“

Ajmal Aman, Regional Head of Growth of a mid-sized business

A must read for any small & medium business leader and anyone responsible for creating value and driving closer customer engagement and sustainable growth.

The extensive research, insights, observations and recommendations provide a clear roadmap for business leaders facing unprecedented barriers to growth in today’s highly competitive and challenging economic landscape, including constant disruption.

The methods, strategies and tactics outlined in the book are practical and based on real- life experiences and best practices. As a growth leader, I found the book to be extremely beneficial, providing a step by step outline for both strategy planning and execution. The content is easily digestible and can be adopted as either ‘a la carte’ or chunk size application as/when the need arises or holistically for a comprehensive growth and strategy planning.

The 9 Step Blueprint to Grow Your Business should be part of any SMB leader’s business planning strategy as it provides all of the essential ingredients to differentiate, grow and stay ahead of the curve”

“I love the common strategies in this book…it’s the secret sauce for success. The power of the team is buying into this”

Euan Sneyd, National Head of Practice Recruitment of an Australian wealth management firm.

The environment that accounting professional services firms operate in is rapidly demonstrating divergence. Those who are adapting, evolving and pulling away (some as advanced as 8 years than the ‘mass’ market of firms) and those who are leaving the future of their firms (and their potential largest asset) to the whim of the external markets.

I love the common strategies (in this book) – most would not be able to do this detail, its why they fail, it’s the secret sauce for success.

What gets measured gets done, so if you never put pen to paper on a growth plan…its will just never happen. This is where most business owners fall down in being in game in the first place. While you can not predict the future, you can manage how you and your accounting firm responds. You can prepare your firm in being change ready by having continuous improvements, being dynamic and agile in how you are deploying tactical improvements.

Essentially, being ‘change fit’ if how you can manage how to adapt to the future and remain ahead of the mass competition. The early eat the late for breakfast.

“any small enterprise could easily leverage this book to help focus thinking and activity on driving revenue growth”

Robert Sherry, Senior Executive of a global technology giant

“a comprehensive read which consolidates a lot of very useful information which any small enterprise could easily leverage to help focus thinking and activity on driving revenue growth.

The use of examples is particularly helpful especially in the context of digital transformation.

I think many small businesses will have attempted some form of business planning but may lack structure and discipline with execution, the 9 steps blueprint provides a strong methodology to enable the execution of a thorough plan”