Category Archives: Step 3 – Client Segmentation

Client segmentation enables the concentration of resources on the target market to grow your business

Digital disruption: Do you really know what your customers want?

It’s been four years since Deloitte published its landmark study, Digital disruption: Short fuse, big bang?, [...]

29
Sep
How to label your client segments?

Typically, there are many groupings or segments to choose from when selecting your client segments. 2 [...]

22
Oct
Digital Tribes: Why cost, convenience, and customisation hold the key to customer loyalty

It’s time to employ individualised marketing techniques to remain connected with your customers. Gone are [...]

06
Sep
Concentrate to succeed: 5 reasons to segment your clients?

Client Segmentation enables the concentration of your valuable and scarce resources to grow your business. [...]

08
Jun