Digitisation changes competitive advantage because it changes market definition. Digital disruption is breaking down barriers to entry [...]
“We are so unique we don’t face competition” stated the CEO to me. Is this [...]
Have you ever completed a SWOT analysis on your business, but didn’t really get much value out [...]
Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis (1) is a widely recognised method for gathering, structuring and reviewing a [...]
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